Joanna Bailey

Senior Vice President, Communications & Strategy

She joins Henley Strategies as Senior Vice President of Communications and Strategy, bringing deep expertise in corporate strategy, executive communications, and stakeholder engagement.


At the Greater Toronto Airports Authority, Joanna played a central role in leading one of Canada’s busiest transportation hubs through a period of major transformation. She was at the forefront of shaping long-term corporate strategy, advising senior executives, and strengthening communications with employees, stakeholders, and the public. Her ability to connect vision with execution helped advance large-scale modernization efforts and reinforced organizational resilience during times of disruption.


In the private sector, Joanna has held senior leadership roles that combined corporate strategy, business development, and marketing. Most recently in the construction industry, she directed growth initiatives and positioned companies to compete and expand in challenging markets. She has also worked in consulting, corporate communications, and public service, consistently applying her skills to help organizations sharpen their strategy, tell their story, and achieve their goals.


Joanna holds an MBA from the Ivey Business School at Western University and an Honours BA from the University of Toronto’s Trinity College.

At Henley, Joanna helps clients define their long-term strategies, strengthen corporate storytelling, and engage stakeholders with clarity and confidence. She is recognized for her ability to build alignment around complex initiatives, bring coherence to executive communications, and deliver strategies that create lasting organizational impact.

Being effective in this business requires hard-earned perspective, a keen eye for policy, a quick wit and a relentless work ethic. Laryssa sees the play develop and will put you in a great position to get competitive results.
Flavio Volpe, C.M.

President at Automotive Parts Manufacturers'​ Association (APMA)

Laryssa is far and away the best government relations consultant with whom I have worked. She is incredibly plugged-in, brimming with energy, and possessed of excellent judgement. Laryssa not only knows what to do, and at just the right moment, but equally importantly she knows what not to do, and why.
Bruce Reynolds

Co-Managing Partner, Mediator and Arbitrator, Singleton Urquhart Reynolds Vogel LLP

There are a number of reasons you should hire Laryssa – not the least of which is her unique understanding of the intersection of government relations and communications and her ability to integrate both into successful strategies. She provides straightforward and easy to comprehend advice on what can be very complicated issues. Further, she is calm in a storm and cannot be rattled!
Karen Gordon

Founder of Gordon Strategy

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